Customer Segments
RFM scoring — recency, frequency & monetary value, recomputed nightly
Recency vs. frequency, sized by spend
Segment breakdown
| Segment | Customers | Revenue | Share | Avg. recency | Avg. orders |
|---|---|---|---|---|---|
| Loyal Customers | 223 | ₹1,37,445 | 21.3% | 62d | 1.1 |
| At Risk | 144 | ₹1,27,064 | 19.7% | 159d | 1.2 |
| Champions | 123 | ₹1,19,046 | 18.5% | 35d | 1.3 |
| Hibernating | 158 | ₹1,12,268 | 17.4% | 163d | 1 |
| New Customers | 143 | ₹81,727 | 12.7% | 34d | 1 |
| Needs Attention | 132 | ₹45,989 | 7.1% | 125d | 1 |
| Promising | 11 | ₹20,770 | 3.2% | 92d | 1 |