Customer Segments
RFM scoring — recency, frequency & monetary value, recomputed nightly
Recency vs. frequency, sized by spend
Segment breakdown
| Segment | Customers | Revenue | Share | Avg. recency | Avg. orders |
|---|---|---|---|---|---|
| Loyal Customers | 162 | ₹1,06,755 | 23.0% | 49d | 1.1 |
| Champions | 97 | ₹98,946 | 21.3% | 27d | 1.3 |
| At Risk | 93 | ₹73,273 | 15.8% | 125d | 1.1 |
| Hibernating | 125 | ₹62,519 | 13.5% | 120d | 1 |
| Promising | 12 | ₹46,867 | 10.1% | 72d | 1 |
| New Customers | 93 | ₹43,609 | 9.4% | 25d | 1 |
| Needs Attention | 87 | ₹31,489 | 6.8% | 98d | 1 |